Working on your Small Business Series – Marketing Essentials For Small Businesses

Working on your Business Series – Marketing Essentials for Small Businesses – with Teresa O’Loughlin

Marketing doesn’t have to be overwhelming, expensive, or complicated—and in this practical, energising workshop, Teresa O’Loughlin breaks it down into simple, achievable steps that help small businesses get real results. Drawing on years of experience helping organisations refine their message and reach the right audiences, Teresa guides participants through the core elements every business needs to understand to market confidently and effectively.

Designed specifically for small business owners, start‑ups, and solo entrepreneurs, this workshop focuses on clarity, consistency, and impact.

Teresa will show you how to define what makes your business unique, identify who you’re really trying to reach, and communicate your message in a way that captures attention—without needing big budgets or complex strategies.

Through practical exercises, real‑world examples, and plenty of discussion, you’ll learn how to:

• Understand the foundations of effective marketing

• Identify your ideal customer and what matters to them

• Craft a clear, compelling message that helps you stand out

• Choose the right marketing channels (and avoid wasting time on the wrong ones)

• Build simple, consistent habits that keep your business visible

• Make smarter use of social media, content, and storytelling

• Turn marketing from a chore into a structured, manageable part of your business

Participants will leave with new ideas, a clearer focus, and a set of practical tools they can implement immediately. Whether you’re just starting out or looking to refresh your approach, this workshop will help you build a stronger, more confident marketing foundation—one that supports growth and reflects the values of your business.

This one-day workshop include tea/coffee  on arrival, light lunch and workshop